Mark is one of Australia's foremost social researchers. He extensively researches the new generations and accurately tracks emerging trends. By taking the social pulse of the nation, he is able to analyse the constant changes and communicate the implications these will have on our lives.
In a fast moving corporate culture, every organisation, brand, and idea is just one generation away from extinction. Companies must do more than just observe the times; they must understand them. Mark McCrindle focuses his qualitative research to help leaders in sales, marketing, HR, and management to do just this.
Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the new generations. His skill is in equipping people with the latest research while empowering them with strategies to deal with the changes. He is frequently called upon to give keynote speeches, workshops, and even full-day training seminars.
Mark graduated from UNSW with a BSc (Psychology), and he has completed a Masters degree majoring in Social Trends. He is the Director of the social research agency McCrindle Research Pty Ltd, which specialises in generational studies across the Asia Pacific.
Mark is a full member of the Market and Social Research Society of Australia and is qualified with the research industry's highest accreditation: QPMR (Qualified Practising Market Researcher).
He has conducted research and spoken for organisations across most industry sectors (Financial, Telecommunications, FMCG, Technology and IT, Retail, Manufacturing, Hospitality, Education, Government, and the Non-profit sector).
What clients have said about Mark McCrindle
"You came to us already highly recommended as a keynote speaker, and that recommendation has been amply confirmed by your address at our event. Here are some quotes from the evaluations: "very inspiring", "riveting", "absolutely excellent", and "captured and involved us all"'.
"Mark your presentation was brilliant and I look forward to having you involved again"
"I want to thank you for playing a key role in our Conference. We all benefited from your input and I very much appreciate the contribution that you made"
"I would like to sincerely thank you for speaking at our annual conference. The feedback received from the delegates was extremely positive and we were extremely delighted that you could join us on the day"
"Not only was your presentation extremely relevant, but it was also informative, motivational, well structured, and entertaining. The global demand for your services comes as no surprise, as it was simply a treat to be entertained by your presentation"
"Mark McCrindle presents his knowledge in a fresh and energetic way, and he is armed with the essential strategies required to communicate with the people of his generation. His talks are rich with information, tips, and practical examples of how to maximise your impact on Generation X."
"Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched."
"Mark's style was entertaining and positive, informative and interesting, and this made him a very effective and influential part of our program"
"The feedback from your sessions at the CPA Congress has been tremendous. Here are some comments from attendees: Brilliant- excellent presentation, good fun", "Best so far", Superb presenter- very informative and entertaining", "Great speaker, well researched, excellent presenter", "fantastic", "Exceptional presenter".
"Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day."
"Mark was excellent and very conscientious and sincere about getting the facts right. It was enough to whet the audiences appetite to come back for more."
"Mark was certainly a star. He is one of the best presenters I have seen in a long time. We have had nothing but favourable comments."
"Passionate, articulate…the best speaker of the day."
"The Conference evaluations returned also indicated overwhelmingly high ratings regarding your participation. You may also be interested to know that the Melbourne Age reported extensively about your comments on Generation Y."
"Mark is simply the best speaker that I have ever heard, and in my business I've heard many. He blitzed older, more experienced speakers off the stage and is able to capture an audience with ease"
"Excellent! Wonderful! Great! Fantastic! Both the young people and the teachers/career advisers were very engaged by Mark. He is very believable. He walked the walk NOT just talked the talk. Inspiring. We have received great feedback on him."